If you are a Marijuana business owner in start-up mode, funds is one of the major challenges you will face. Building your business on a shoestring budget will reduce you to few marketing strategies. Some of the ways to effectively market your marijuana business on a shoestring budget are;
1.Social Media Marketing
Social media is a very powerful and inexpensive tool of marketing your marijuana business. The secret to success is to make sure you balance your posts between relevant, promotional and engaging information.
Social media marketing gives you the opportunity of engaging with your potential customers on a personal level. It is also a good platform to elevate your business and extend your professional network.
Engaging the community from where you source your customers through community service is an effective way to get the public to notice your business. This method is very cheap too. The public and media will notice your contribution to the community. This positive attention is a plus when it comes to increasing your sales.
The cannabis industry has an illegal nature and therefore you are unable to send samples of the products to journalists for review and promotion. The only way to get the media’s attention is therefore by giving back to the community through community service and public outreach campaigns. Here is how to use community service to showcase your business.
3.Publishing great content.
Content marketing is a very reliable and cost effective method of marketing your Marijuana business. This is a solid choice if you want to eke maximum value out of a shoestring budget. You should create content that is of high quality that can be used in marijuana publications and websites. These websites use this content in every cannabis-related activities and therefore helps in marketing your products.
You can also create your own blog where you can post written or video content. Your blog should always have valuable content o engage readers and provide useful information to help it soar in the search engine rankings. Managing a good blog will create a hub for people to indoctrinate themselves to your brand and it will help you stand out as an industry expert.
Public speaking is a talent for a few people. This can be an effective way to market your marijuana business. It can help position you as an expert and leader in the marijuana industry. You can always get a good public speaker without spending much and let them speak for you in marijuana business events which are usually free.
5.Giving away discount coupons and free samples
Coupons leverage the fondness for saving money and getting a good deal that many people have. As such, giving coupons is a powerful way for your marijuana business brand to attract new customers. The free trials also a useful tool for your marijuana business since most people appreciate the opportunity to try something before they can commit. This strategy of marketing doesn’t have to take a long period of time before you get customers.
In conclusion, the most important factor in ensuring an effective marketing strategy for your marijuana business without breaking the bank is to be willing to put yourself out there with the ways explained above.