Market Your Marijuana Business on a Shoestring Budget

If you are a Marijuana business owner in start-up mode, funds is one of the major challenges you will face. Building your business on a shoestring budget will reduce you to few marketing strategies.  Ranking at the top of Google’s search results for terms like “Marijuana near me” is extremely competitive, but don’t be discouraged. Here are some of the ways to effectively market your marijuana business on a shoestring budget:

1.Social Media Marketing

Social media is a very powerful and inexpensive tool of marketing your marijuana business. The secret to success is to make sure you balance your posts between relevant, promotional and engaging information.

Social media marketing gives you the opportunity of engaging with your potential customers on a personal level. It is also a good platform to elevate your business and extend your professional network.

2.Community Service

Engaging the community from where you source your customers through community service is an effective way to get the public to notice your business. This method is very cheap too. The public and media will notice your contribution to the community. This positive attention is a plus when it comes to increasing your sales.

The cannabis industry has an illegal nature and therefore you are unable to send samples of the products to journalists for review and promotion. The only way to get the media’s attention is therefore by giving back to the community through community service and public outreach campaigns. Here is how to use community service to showcase your business.

3.Publishing great content.

Content marketing is a very reliable and cost effective method of marketing your Marijuana business. This is a solid choice if you want to eke maximum value out of a shoestring budget. You should create content that is of high quality that can be used in marijuana publications and websites. These websites use this content in every cannabis-related activities and therefore helps in marketing your products.

You can also create your own blog where you can post written or video content. Your blog should always have valuable content o engage readers and provide useful information to help it soar in the search engine rankings. Managing a good blog will create a hub for people to indoctrinate themselves to your brand and it will help you stand out as an industry expert.

4.Public Speaking.

Public speaking is a talent for a few people. This can be an effective way to market your marijuana business. It can help position you as an expert and leader in the marijuana industry. You can always get a good public speaker without spending much and let them speak for you in marijuana business events which are usually free.

5.Giving away discount coupons and free samples

Coupons leverage the fondness for saving money and getting a good deal that many people have. As such, giving coupons is a powerful way for your marijuana business brand to attract new customers. The free trials also a useful tool for your marijuana business since most people appreciate the opportunity to try something before they can commit. This strategy of marketing doesn’t have to take a long period of time before you get customers.
In conclusion, the most important factor in ensuring an effective marketing strategy for your marijuana business without breaking the bank is to be willing to put yourself out there with the ways explained above.


Branding 101: How to Market Your Cannabis Dispensary

With cannabis being legalized,there are many cannabis dispensaries popping up all the time. For a cannabis dispensary to stand the test of time, you must know how to market your cannabis dispensary the right way.

Here are top tips on how to market your cannabis dispensary:

Take advantage of social media to reach out to customers

The manner in which customers relate with your employees determines your dispensary’s longevity. Leveraging social networks the right way helps to build familiarity and trust in your brand. Besides, it can promote consistent sales. Social media networks are incredible tools to let potential customers know about your dispensary.

Create a captivating interior design

An attractive store design is a key ingredient to marketing a cannabis dispensary. Your store should feature an effective layout and decor so as to create a sense of comfort. A welcoming layout can instantly endear your customers to your marijuana dispensary. Ensure that your budtenders are well dressed, the color on the walls is ideal , and the products are well displayed so as to drive customers to make a purchase. When all these things are done right, your customers will keep coming back.

Invest in a brand design and strategy

Invest in effective and consistent branding strategies in order to create a good first impression of your dispensary among potential customers. When you have a good brand name, it sets an ideal tone for future relations with customers and gives them something unique to yearn for. Branding creates an expectation of the quality of product you offer and also attracts your targeted audience to your dispensary.

A great website

If you run an online cannabis dispensary, make sure your website is professionally designed and visually appealing. Your website makes the first impression as it is the first thing visitors see when searching for cannabis products online. Never underestimate the importance of a great website when it comes to marketing your cannabis dispensary.

Offer daily promotions and customer incentives

With the many cannabis dispensaries out there, a great way to keep your customers coming back for more is to offer them promotions and incentives. For instance, you can offer them daily deals such as buy one get one half off, spend a certain amount and get a free roll , and so forth. Daily promotions will attract more customers , which will help increase sales. You can also remind your customers about existing promotional deals through SMS messages.

In conclusion, marketing your cannabis dispensary is all about finding a good balance between the legalities surrounding cannabis marketing, presenting a professional image, as well as understanding the marketing channels that lead to success.